Marketing Student Athletes

Student-athletes need to proactively market their skills in order to get seen by college coaches.

There is more to getting an athletic scholarship than just being a good student-athlete. Recruits need to be knowledgeable on the educational topics we have covered in this section. Knowing the NCAA rules and regulations, how to apply for financial aid, college scholarship stats, and what to do on official visits will help while navigating the college recruiting process. We are dedicated to educating parents and athletes as they venture through the recruiting process. This section examines how athletes should start and carry out their marketing plan.

Trying to get to that point of receiving scholarship offers is the challenge most athletes face today. There are several factors that athletes should consider when trying to get noticed. Here are some sports recruiting tips that will help you during the recruiting process.


It is essential for athletes to be proactive with their college recruitment. There is a lot of competition for a limited amount of scholarship money. It is the athletes that can effectively execute a marketing campaign that will receive the most recruiting attention. Make sure you know how to get recruited. The earlier you start the better off you will be. You definitely do not want to wait until your senior year. Ideally, you should start prepping your sophomore year in high school, and by the time you are a junior, your marketing plan will be in full swing. The NCAA has rules that prohibit college recruiters from contacting high school athletes until they are finished with their junior year (emails are okay as a junior).

You can contact coaches via email or phone as a sophomore, and coaches can send you questionnaires and brochures about camps; however, the real recruiting starts when you become a junior in high school. That is when coaches start deciding what they need for the upcoming recruiting classes. Coaches begin to take more of an interest in your highlight videos and start to follow your press clippings as you become a legit prospect. The competitiveness of the recruiting game has changed with the advancements of technology. If you are not out there marketing your skills then there is a good chance that you’ll be looked over.

When your junior year begins you should email your recruiting profile to the schools on your target list. Depending on responses you can follow up with a phone call. Don’t sit back and hope college scouts are going to discover you; you need to be proactive and get your name out there early your junior year. Deciding on a school doesn’t happen overnight. It is a process and you want to allow plenty of time in case your target schools aren’t interested.

How To Start Your Recruiting

Each year thousands of athletes are going off to college on an athletic or academic scholarship, and those athletes all had to navigate the college recruiting process. Despite the ups and downs over the course of your athletic career, there are some necessary steps you can take to make sure you are in a good position to get a scholarship offer. There are many twists and turns throughout the process, but there are several things every high school athlete can do to get their college recruiting started. Find out what you need to do!