Creating a College Recruiting Highlight Video

Recruiting videos have become an essential part of any high school recruit looking to gain the attention of prospective college coaches. Just about every coach in America is using the internet to watch videos on new recruits. If you don’t have a video ready to go then you are missing a great opportunity to get seen by college scouts.

Why is a recruiting video important?

It’s difficult for coaches to travel all over the country to see recruits play. College coaches live a busy life. They have team/university commitments, recruiting budgets to factor in, families to spend time with, opponent scouting, recruiting thousands of players, game planning during the season, and the list goes on. With all that a coach has to do, it is very unlikely that they’ll spend the time or the money to come to watch you play based on your reputation. The easiest solution to get around coaches’ busy lifestyle – send them a highlight video. It is much more convenient for a coach to sit in his office and watch a 3-5 minute video of you then it is to travel across the country.

What should be included in an athletic recruiting video:

Highlight Section

The first thing a coach should see when he plays the highlight section of your video is a screen that has the following information and a picture of you in your uniform. This screen should remain up for about 6-7 seconds. If you have so much information that you need a second screen then it should follow for another 6-7 seconds but without the picture. The coach can pause the image if he needs more time to review it.

Include things like: Name, Address, Home Phone,Cell Phone, Email Address, School, Year in School/or Class of, Age, Date of, Birth, Height, Weight, Coach Name, Coach Phone, Coach email, Position, Uniform Number, Uniform Colors: Home, Uniform Colors: Away, GPA, ACT, Scholastic Awards (if any), Athletic Awards

This gives the coach all the essential background information he needs before he reviews your plays. It’s in one place and can be paused if he needs more time to review it.


Identify the play

Each play should be identified for the coach to understand what is taking place. This isn’t absolutely necessary, but it can be helpful. A couple examples…

Running Back (football) : freeze frame with “this is me picking up a chip block and catching a screen pass” then the clip plays out.
Point Guard (basketball) : freeze frame with “a series of my offensive moves off the dribble” then the clips play out.
Pitcher (softball) : freeze frame with “underhand velocity on my fastball is 55mph” followed with a series of pitches.

Identify the player on screen

Each play should start with a freeze frame of the setup, and the player clearly identified with a circle or an arrow so the coach knows exactly where to look on the screen. This should remain for approximately 2 seconds on screen then be released for the action to play through. In some cases, if the player is off-screen when the play begins, the play will begin then freeze when the player enters the action, the player will be identified with an arrow or circle and the play will continue.

Number of plays

The number of plays should be determined by the quality of the play itself and the athlete’s performance within the play. A good number is between 20 and 30. In some cases, less is more. The important thing is to convey how you do your job in a given situation and the consistency of your performance.

A complete game

It’s becoming a common practice to have a complete game ready for college coaches. Pick the game you and your coach feel is your best work and upload it to your recruiting profile.

Music and graphics

Overuse of music, graphics and other “creative” elements detract from the overall statement you are trying to make, so they should be used sparingly.


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