As high schools have stepped up their marketing efforts nationally, colleges have been aggressive in protecting their trademarks from being used, sending cease-and-desist letters directly to the high school or through the Collegiate Licensing Corporation.
Florida State sent cease-and-desist letters to Southeast (Bradenton, Fla.) and Monroe Central (Woodsfield, Ohio) over the use of Seminoles logos. Southeast estimates it would cost the school $100,000 to change.
Gardner-Edgerton (Gardner, Kansas) is phasing out its Longhorns logo after receiving letters from the University of Texas.
Buna, Texas, changed its Lions design after a cease-and-desist letter from Penn State.
The University of Pittsburgh told Whittmer (Toledo, Ohio), to stop using its Panthers logo.
The University of Arizona reached to Virginia Beach to ask Salem to quit using its Sun Devils logo.
Cooper (Abilene, Texas) dropped its Cougars logo after a complaint from Washington State.
The University of Wisconsin has been prolific in cease-and-desist communications, asking Wylie, Texas, The Woodlands (Spring, Texas), Waukee, Iowa, Whitehall, Pa., and others to stop using the team's Motion W and Badgers logos.
By Jim Halley, USA TODAY